The Ultimate Guide to Selling on Pinterest

 Pinterest has a stronger focus on "things" than any other social platform. You will find pictures of things you could buy, or at least aspire to purchase in the case of luxury items, throughout the site. In addition, Pinterest users frequently create boards for food and drink, DIY and crafts, home décor, women's fashion, and hair and beauty. These boards typically contain images of beautiful "things" that have grabbed a pinner's attention with sufficient clout that they chose to keep a permanent record. Pinterest recognizes the power of this and has entered the world of social commerce. It is now a relatively straightforward process to sell on Pinterest, linking to the products in your eCommerce store.

Because 76.7% of the Pinterest audience is female, you will generally have more success promoting products that appeal to women. That's one of the reasons why you're far more likely to find people selling lingerie and scented candles on Pinterest than you are sellers of car parts and bowling balls.

Should You Sell on Pinterest?

Pinterest may not be the largest social media platform globally (it's 15th), but 37.9% of active social users aged 16 to 64 say they use it to follow or research brands and products. Indeed, that is the most common reason people give for being on the platform, much larger than the 24.2% who use Pinterest to look for funny or entertaining content or the mere 7.7% who use it to message family and friends. 

It is particularly popular with 25-34-year-old females, with 30% claiming to use the platform. Other demographics with sizable Pinterest interest are 18-24-year-old females and 35-44-year-old females. So, if these groups make up your target audience, it makes sense that you sell on Pinterest. On the other hand, the largest group of male Pinterest users is 25-34-year-olds, although only 6.4% of that demographic.

The USA has the highest Pinterest usage, reaching 31.4% of the population 13+. Although the Netherlands only has the 11th highest number of Pinterest users, they almost match the USA in terms of reach, as does Malta.

But you have to be organized if you intend to sell on Pinterest. For example, people start searching for "Christmas gift ideas" as early as April each year. Pinterest has noticed that pins with content specific to a seasonal life or everyday moment have a 22% higher online sales lift.

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Shopping-Friendly Features of Pinterest

Pinterest is primarily about discovery. Pinners come to Pinterest to discover new products, ideas, and inspiration. They often go there to look for things without knowing what they desire. They will be browsing images on Pinterest and suddenly go, "that's what I want!" when they see the "right idea." You want your Pins and product images to depict that "right idea."

To help brands make sales, Pinterest includes features like:

• Catalogs – a Shop tab on your profile containing images and details for all your products
• The Pinterest Tag – a piece of code you can add to your website to measure conversions from Pinterest visitors
• Connection to Shopify – you can connect your Pinterest business account to your Shopify website, making your catalog of products browsable on Pinterest
• Pinterest's Verified Merchant Program gives merchants a "verified" badge you can place on their profile and eligibility for enhanced distribution
• Adding merchant details on your profile, including your brand values and the communities you identify with
• Various ad formats, including shopping ads, collections ads, and dynamic retargeting

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Preparing to Sell on Pinterest

1. Create an Online Store

If you haven't already done so, you should set up an online store. Many of Pinterest's best features involve connecting the products in your store to the Pins that you make. In addition, you need an online database to record your inventory, product information, and sales. We have written many articles providing information about eCommerce that can assist you, including our 10-step Guide to Starting an Online Store. The ten steps we recommend for creating your online store are:

1. Identify your target audience
2. Research possible products
3. Decide on a business structure
4. Find an eCommerce platform
5. Get a domain and name your store
6. Start designing your website
7. Decide on your shipping policy
8. Set up taxes
9. Link a payment gateway
10. Write a marketing strategy

If you're at the point of wanting to sell on Pinterest (which is part of Step 10), you are hopefully already well through the process of setting up your online shop. If not, it is probably time to go back to your current stage and move forward from there.

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2. Establish Your Target Audience

As with all sales campaigns, you first need to establish your target audience if you intend to sell on Pinterest. You hopefully did this when setting up your online store, and your Pinterest target audience will be relatively similar. It is much easier to focus your marketing activities if you know to whom you're trying to sell goods. The better you understand your potential customer, the easier it is to create Pins that will attract their attention and push them further through the purchasing funnel.

One common way of doing this is to create buyer personas, which are effectively in-depth descriptions of your ideal customers. Indeed, you could also consider creating negative buyer personas that represent consumers who aren't compatible with your products or services to help you avoid pinning images that would attract them.

Depending on whether you merely look at Pinterest as an additional selling and marketing channel or whether you want to take an overview of your product lines, you may wish to draw up a customer journey map to understand your target customers better.

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3. Sign up for a Pinterest Business Account or Convert an Existing Personal Account

Like Instagram, Pinterest gives a very different user experience depending on the type of user account for which you sign up. If you initially joined Pinterest on a personal account, you will need to change to a business account to gain access to many essential features required to sell on Pinterest. For example, you need a business account to gain access to analytics or run ads on the platform for a start.

You can easily convert a personal account to a business account without any visual change to your account. Your existing pins and followers remain unchanged to those looking at your page.

If you haven't yet signed up to Pinterest, you should make your account a business account from the beginning, however.

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4. Think Carefully About Your Username

One helpful feature of Pinterest is that it includes your username in your profile URL. So make sure that you use an obvious username that people will remember and can easily search for.

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5. Optimize Your Profile

In our Ultimate Guide for Pinterest SEO, we stressed the importance of having a complete profile optimized for SEO that will attract your target audience's attention. Make sure you flesh out your About section and make it sound interesting to a reader. Sure, people mainly use Pinterest for the visuals, but your text copy must be engaging, relevant, and error-free. 

Use your logo as your profile picture (unless you are a solopreneur and are the face of your business). Make sure you have an attractive but relevant picture as your cover image. 

You will want your Pinterest account to match the rest of your social accounts. Make sure you are consistent with the colors you use, your wording, fonts, logos, and the style of the images you share/pin. Any member of your target audience should be able to instantly recognize your business by looking at any of your social profiles and your website.

You will need to link and verify your website as part of organizing your profile. You will need to do this to gain access to the analytics for the Pins that you or anybody else makes of images from your website. While you can do this easily in your Pinterest account settings, you will need to download a snippet of code to include in your website's header, although if you use a CRM like WordPress, you may find a plug-in that simplifies this process for you. If you verify your website, Pinterest adds a ticked globe icon next to your website URL on your profile. If you're a merchant, you will have a blue checkmark; otherwise, verified accounts/creators receive a red checkmark.

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6. Create and Optimize Relevant Pinterest Boards

People need to understand the purpose of your Pinterest account. They're unlikely to feel inclined to buy from somebody who shares an eclectic collection of images, some of which interest them, but many don't. Instead, people search Pinterest for inspiration. If one of your Pins catches their eye, you are far more likely to keep their interest if they can find a board dedicated to a subject that interests them. 

Don't get too niche in your board creation, however. It is better to have a few relatively broad board topics rather than hundreds of highly specific boards, each with only a few images. Even large firms follow this principle. IKEA, for example, has more than 20 boards. But they have clear divisions, making it easy for people to find IKEA products easily. They have organized their boards by room and occasion. They have further subdivided boards for a more specific purpose in some cases. For example, IKEA has a Kitchens section, which, in turn, has areas for Kitchen Products & Appliances, Kitchen Design Inspiration, Cooking & Eating, and Kitchen Storage & Organization. 

7. Optimize Your Website for Pinterest

If you intend to sell on Pinterest, there are a few things you have to do to your website to make it eligible. All firms (even those not planning to sell on Pinterest) should add Pinterest sharing buttons to their website. These make it easy for anyone who likes an image on your site to Pin it to one of their boards.

Steps to Help You Sell on Pinterest

1. Ensure All Your Visuals on Pinterest Are High Quality and Optimized

Don't forget that Pinterest is primarily a visual social platform. Therefore, it's vital that you only Pin high-quality images and videos. Think carefully about the Pins you make. Don't make a random Pin because you believe you need to Pin something in a hurry. Restrict your Pinning to images relevant to the niche in which you operate and will appeal to your target audience. However, you don't have to be too focused on your specific niche. Make sure that you place your Pins on the correct Board to present a coherent and consistent story there.

Many brands strategically Pin images that are consistent with their branding colors. Benefit Cosmetics does this exceptionally well. You will notice how nearly all their Pins feature cosmetic products on a pink background, occasionally counterbalanced by their secondary color of teal. In addition, every Pin has Benefit's logo in the top center and a SHOP Now button (on a pink background) at the bottom center.

If you're planning to sell on Pinterest, your product photos are more important than ever. Consider having professionals photograph your main product lines, particularly if you can make them stand out in their setting.

Take a look at trending searches. Can you genuinely contribute images that will wow people? For example, at the time of writing, "green aesthetic" was shown as Popular on Pinterest whenever you searched. Could you Pin relevant images that would fit into that category?

2. Engage in Best Practices of SEO

As we wrote in our Ultimate Guide for Pinterest SEO, you need to conduct good SEO practices to give your Pins the widest audience. Much of what we wrote above about good practices for setting up your Pinterest account will help your SEO and mean that people should find your profile. However, you also need to keep up the practice with every image you Pin. Some things you should keep in mind when pinning include:

• Research the best keywords to use in your Pins – examine trends on Pinterest, and if they apply to your niche, look for related long-tail keywords you can use in your Pins 
• Optimize your boards to match your preferred keywords
• Ensure every Pin you make will be of value to your target audience
• Include detailed descriptions with your pins
• Use hashtags to make it easier for people to find your Pins when searching for images
• Engage with people. Repin other people's Pins

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3. Create Rich Pins

Rich Pins are perfect for delivering your message on Pinterest. They use code to pull metadata from your website pages and can include helpful information about your products. You can select different types of rich Pin, depending on the data you wish to display:

• Recipe rich Pins add a title, serving size, cook time, ratings, diet preference, and a list of ingredients to recipes that you Pin from your site.
• Article rich Pins add the headline or title, the description, and the author of the article or blog post from your site.
• Product rich Pins include the most up-to-date pricing, availability, and product information right on your Pin.

If something changes on the original website, recipe or article rich Pins update to reflect that change. Product rich Pins will, too, as long as you meet Pinterest's merchant guidelines and have the product in stock.

Product rich Pins on mobile include a Shop button that will direct customers to your product to purchase if you have stock on hand.

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4. Organize Your Products into Catalogs

If you meet the following criteria, you can set up catalogs of your products on Pinterest: 

• A Pinterest business account
• A claimed website
• A website that meets the Pinterest Merchant guidelines
• A data source or a file that contains a list of your products and their corresponding attributes  
• Data source hosting or a way to consistently host and store a data source of your products that you can send to Pinterest daily

Pinterest has integrations to simplify this process with Shopify, WooCommerce, Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup.

Once you have everything set up, every time you add a product to your website, Pinterest will automatically generate a product rich Pin. 

Product rich Pins tag your products in images, in much the same way as you can tag people in Facebook posts. 

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5. Invest in Promoted Pins

For a relatively small investment, you can use Promoted Pins to improve your visibility with your target audience and direct them to your website. These are Pinterest's version of ads. You can target particular locations, demographics, and devices and reach customers searching for what you offer. Don't target all your Pins. Instead, be selective and promote those Pins most likely to meet your goals. If you are trying to sell on Pinterest, restrict your Promoted Pins to those most likely to convert to sales.

Source: InfluencerMarketingHub

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

 

Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars impact your brand? For most marketing initiatives, determining ROI is an unpredictable waiting game with no guaranteed outcome.

There’s one marketing model that plays by a different set of rules, however — rules based on paying for performance after results have been driven. Affiliate marketing, once viewed as a shot in the dark, is driven today by sophisticated technology, transparency between partners and compensation tied to specific, measurable results.

 

That said, a successful affiliate program requires the right experience and partners. Whether you’re looking to start an affiliate program or take an existing program to the next level, you need a strong team behind you. Here are the five players you need to ensure you’re driving the affiliate ROI you want:

1. An Agency

Unless your company has the resources and bandwidth to build a team of several people with extensive affiliate marketing knowledge and experience, hiring an agency is the best option. Agency marketers are experienced at handling the multifaceted complexities that come with building and growing a high-performing program.

Make sure you’re clearly looking at the agency’s setup, ensuring it’s based on performance. I once saw a speech by Robert Glazer, the CEO of Acceleration Partners, a global affiliate marketing company. He wrote a book called “Performance Partnerships,” which focused on aligning any affiliate program with performance. It’s easy to fall for the trap of working with a company that says it will bring you sales, but make sure it puts its money where its mouth is. If it doesn’t deliver in the short term, chances are high it might not be able to meet long-term expectations.

 

2. A Scalable Network or Platform

Whether it’s an affiliate network or SaaS platform, all affiliate marketing programs need a technology platform to run on. Your platform should be able to support your growth plans and offer you the right features and geographical coverage, particularly if yours is a global brand.

Awin is an example of this type of platform. The firm provides technology that helps address industry challenges, such as third-party tracking, data light tracking, attribution and advanced commissioning. These types of data weren’t available years ago, but with new tech advances, you can identify what works, as well as when and why. It’s not just valuable for the affiliate program, but for also learning what works so you can apply that knowledge to different sales channels.

 

3. Loyalty Partners

If you want to scale your program quickly, you’ll need to partner with players who are focused on establishing loyal customers. Ebates is one of the bigger players in the loyalty sector operating on a performance basis. The brand is actively expanding its markets and its categories beyond retail to include travel, dining and ride-sharing for cash-back rewards.

It’s important to determine whether these types of partners will truly create loyalty or attract the wrong types of customers. If you pick the right type of loyalty partner, it can result in the strong, loyal customer base that’s key to long-term brand survival.

4. Mobile Partners

Customers are increasingly spending time on mobile devices and apps, so it’s imperative to have partners within your affiliate program who dominate the mobile ecosystem.

Ibotta is an example of one of these apps in the U.S., connecting consumers with grocery, retail and lifestyle brands and rewarding them with cash for buying things they need. I used the app pretty easily when I was standing in line with customer service after a purchase. I simply took a picture of the receipt, and the app applied the cash back to my account. With a lot of mobile user growth, it’s good to look at partners who have developed a mobile user experience that makes things easy and accessible for the customer.

5. Tech-Driven Publishers

The affiliate space has grown well beyond coupon and deal partners. To drive incremental revenue on a performance basis within your program, consider partnering with publishers who are advanced in e-commerce technology, including deep website integration and artificial intelligence.

RevLifter is one example: The company helps brands deliver more conversions, incremental sales and customers by personalizing deals for advertisers across marketing channels. Available worldwide on a pay-per-performance model, it uses AI to understand real-time signals from users’ on-site behavior and deliver the right deal to the right customer at the right time.

 

Whether you’re new to affiliate marketing or simply needing to step up your game, checking off these boxes will help you develop a strong affiliate marketing program. ROI is hard to manage when you’re running a bevy of marketing programs, but the right team can help you take the reins — and get the outcome you want.

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How to write a compelling blog post

 

Here a simple situation, you have found a suitable topic for writing a blog post, found colorful images for decorating the articles, but you do not know where to start. How to write the right article that will appeal to your readers? 

There are few simple rules for writing good articles for your blog or website or also for some personal use like article directories, sharing articles, etc. Here I am describing 7 simple rules to write a compelling blog post. Your readers will appreciate your work if you follow the instructions precisely.

Seven simple rules to writing a compelling blog post

Rule 1: Come up with a catchy/informative title.

Do your research and create colorful, catchy headlines, but do not forget about the informativeness. Your headlines should carry meaning, to reveal the idea, which is described in the article. Think about it, when you search anything in GOOGLE you are only interested in compelling topics. Yes! That’s right, now you have to create the right informative header for example: “How to write a compelling blog post” is the suitable title of this post of mine.

Rule 2: Starting the article.

How do I start to write an article. This is a common question by many new writers basically. At the beginning of every article you have to give the user an brief idea of ​​what is inside the article, we can say that the beginning of the article can force the user to read the whole article. 

So to start the article – Create the beginning of the article. Think of the questions that you should disclose in the starting of the post. A question like, What is the article about? What the user will receive from reading? What are future involvements? 

Of course, you can not adhere to the “answers to the questions,”. Try to lure the user so that after reading the post, user is pleased with the information that you have provided. 

Rule 3: Point out the main points of your article.

In order to write something sensible, you need to make notes (thesis) that you can describe. For example, this article about Writing a compelling blog post, here I have made a total seven step by step points, which are discussed in details. Make notes, it will help you in writing a perfect article and give you support. Always remember– Do not divert away from the title (article topic).

Rule 4: Article development, fill the frame.

After writing down the main points of your article move on to the fourth step, here you have to fill your frames. Each thesis or points you made, reflect the meaning of those points in details. It’s like describing the abstract. So whatever you know and researched just write down in a very detailed manner.  

Rule 5: Conclusion – Making the conclusion of the article.

The output is the thing the user is looking for in the post so it is the best way to describe the output of the article for which you have brought the user. Here you can make judgments and concisely describe the problem and the fact that you want to message to the reader. You can simply write a paragraph or if possible describe two to three sufficient points to conclude the post-ending.

Rule 6: Cut the best, or do accurately.

Making high-quality content is what everyone wants. So now you need to read the whole post again and cut out only the best parts. We do not need a whole mountain of text, you just need a post that is enough to give the basic idea that could be helpful to your readers. Try to describe articles in an interesting way giving off the idea and essence of the post. Remove the excess text, get rid of the unwanted proposals which do not carry the semantic load. Read the article again and repeat the above steps again until you are satisfied enough.

Rule 7: Adorn article.

In order to interest the reader, you can add images, banners, quotes, but do not overdo it, be minimalists. Make sure the article is useful and after following all the above rules, just post the article.

Now you have a unique formula for writing good articles. Enjoy and do not forget to like and share it on social networks. If you have anything to add, please write in the comment section.

Best Email Marketing Software for eCommerce that Supercharges Their Sales

 

Email marketing is still one of the best ways to reach an exceptional number of customers at a time. So, investing in the right email marketing solutions for your eCommerce business could be the best way to nurture your audience. Our guide will lead you through while choosing the best email marketing software for eCommerce!

Despite the importance of social media seems to have overtaken digital marketing, email marketing continues to deliver strong ROI and value for retailers, online store owners and marketers. According to the survey conducted by Data & Marketing Association, the average ROI for email marketing is 122%, which is more than four times higher than other marketing formats including social media.

What are Email Marketing Services?

As email marketing covers a vast world of techniques and strategies, it is fair that brands can feel a bit confused in choosing the right email marketing platform. 

Simply, email marketing services help send emails to the sheer number of subscribers in order to inform them about new products, discounts, and other services. These emails can be newsletters or transactional emails. Business owners get help from email marketing software to inform everyone in their contact list, drive sales and build a highly engaged community.

With the recent developments made in technology, email marketing software has been leveled up to a stage that segmentation and customization are at the forefront of email campaigns. In modern email marketing, AI-powered solutions while increasing revenue, on the other hand, significantly reducing costs.

Benefits of Using Email Marketing Software

Email marketing stands on the three key points: conversions, brand awareness and customer loyalty. 

Businesses using email marketing services will be able to more easily expand their audience and increase their sales, as research shows that by 2023 the number of emails sent and received per day could reach 347 billion.

The key benefits that make an email marketing tool vital for eCommerce businesses;

• Creates automated email,
• Generates multiple email templates,
• Builds targeted profiles based on age, location or past purchases,
• Reduces marketing costs,
• Better interacts with customers,
• Makes sharable content.

Choosing the Right Email Marketing Tool for Your Store

Almost every store owners encounter difficulties when choosing the best email marketing platform for eCommerce. Although some businesses need specific features, the key features include;

• The built-in monitor to check email deliverability,
• Automated email journey to nurture campaigns,
• Personalized email creation easily with drag and drop builder,
• Detailed email marketing campaign end report,
• Seamless integration with current tech stack,
• Easily accessible 24/7 customer support.

Email marketing is still one of the best ways to reach an exceptional number of customers at a time. So, investing in the right email marketing solutions for your eCommerce business could be the best way to nurture your audience. Our guide will lead you through while choosing the best email marketing software for eCommerce!

Despite the importance of social media seems to have overtaken digital marketing, email marketing continues to deliver strong ROI and value for retailers, online store owners and marketers. According to the survey conducted by Data & Marketing Association, the average ROI for email marketing is 122%, which is more than four times higher than other marketing formats including social media.

What are Email Marketing Services?

As email marketing covers a vast world of techniques and strategies, it is fair that brands can feel a bit confused in choosing the right email marketing platform. 

Simply, email marketing services help send emails to the sheer number of subscribers in order to inform them about new products, discounts, and other services. These emails can be newsletters or transactional emails. Business owners get help from email marketing software to inform everyone in their contact list, drive sales and build a highly engaged community.

With the recent developments made in technology, email marketing software has been leveled up to a stage that segmentation and customization are at the forefront of email campaigns. In modern email marketing, AI-powered solutions while increasing revenue, on the other hand, significantly reducing costs.

Benefits of Using Email Marketing Software

Email marketing stands on the three key points: conversions, brand awareness and customer loyalty. 

Businesses using email marketing services will be able to more easily expand their audience and increase their sales, as research shows that by 2023 the number of emails sent and received per day could reach 347 billion.

The key benefits that make an email marketing tool vital for eCommerce businesses;

• Creates automated email,
• Generates multiple email templates,
• Builds targeted profiles based on age, location or past purchases,
• Reduces marketing costs,
• Better interacts with customers,
• Makes sharable content.

Choosing the Right Email Marketing Tool for Your Store

Almost every store owners encounter difficulties when choosing the best email marketing platform for eCommerce. Although some businesses need specific features, the key features include;

• The built-in monitor to check email deliverability,
• Automated email journey to nurture campaigns,
• Personalized email creation easily with drag and drop builder,
• Detailed email marketing campaign end report,
• Seamless integration with current tech stack,
• Easily accessible 24/7 customer support.

After identifying these key features, the next step is to check out the pricing range. Luckily almost every email marketing tool offers different types of pricing plans to all needs. Additionally, free trials are also provided to experience the tool before fully investing in it. 

If we are all clear on what we expect from email marketing services and how they will add value to your eCommerce business, there is only one step left: finding your best fit!

Top 5 Email Marketing Software for eCommerce

We have bunched up the best email marketing service for eCommerce to help you pick the solution that best meets your needs. Here are our best picks for you:

• Infobip
• HubSpot 
• Plezi
• BigMailer.io 
• Constant Contact

Let’s dive into each email marketing software in particular to lead more sales for your eCommerce business!

1. Infobip

One of the powerful email marketing solutions Infobip is mostly known as a customer communications platform. As email marketing is also a part of this communication, Infobip offers particular solutions in this field as well. 

Regardless of which eCommerce platform you use, eCommerce businesses effortlessly integrate Infobip into their omnichannel strategy. The email marketing tool offers a comprehensive dashboard in order to create and manage email campaigns. By benefiting from the personalization feature, users can create sophisticated and contextualized emails that deliver value to their customers.

Infobip helps store owners create highly personalized and well-automated email journeys that drive conversions. With the email validation feature, they can make sure that subscribers’ email addresses are valid or not. It helps get emails delivered to the right inboxes.

More importantly, the success of an email marketing campaign can only be measured if the metrics are analyzed and reported well. Luckily, Infobip provides an in-depth analysis to check how marketing campaigns are going on several platforms.

You can speak with one of their specialists to get the best potential pricing for your eCommerce business.

2. HubSpot

HubSpot offers various solutions and strategies to grow your eCommerce business through email marketing. Store owners, retailers or marketers can create and design personalized email campaigns without any coding need. As HubSpot provides a diversified amount of services in particular Marketing and Sales, it makes it possible to optimize and improve email marketing campaigns better. For example, the CRM feature helps customer data you are using is valid.

One of the best email marketing services for eCommerce HubSpot also offers a wide range of goal-based email templates. Users can customize the templates, CTAs and branding with a drag and drop editor easily.

Since personalized emails get more opens and click-throughs, HubSpot’s email marketing tool allows users to change relevant subject lines, links, attachments and CTAs.

Another point that is worth mentioning about HubSpot’s offerings is A/B testing. This feature will give insights on which subject lines get the most opens or which content drives engagement and sales most.

Good news! HubSpot’s email marketing software is free. For additional functionalities, the price increases.

3. Plezi

Plezi is a powerful marketing automation solution that helps store owners create fully automated and intelligent email marketing campaigns. They can also build smart campaigns that automatically personalise and segment their audience.

If you are beginning your digital journey and looking for the best email marketing software for eCommerce, Plezi could be a great start. The email marketing tool offers customizable email templates that can be easily edited via the drag and drop builder. 

Plezi shines out in analyzing each action of customers. Detecting the buying journey of prospects helps better understand their needs. The comprehensive reports Plezi provides make it easier to gain insight into all of the multi-channel interactions. Email deliverability, open rates, clicks and conversion rates are some of the metrics that reports cover. 

Plezi offers different pricing plans that vary between £299 to £499 per month based on the number of your contacts.

4. BigMailer.io

BigMailer is a cloud-based email marketing tool that allows users to create and send emails in bulk, auto/drip or transactional. It also provides an extensive contact list that includes a sheer number of subscribers to manage them more effectively in a single dashboard.

BigMailer’s built-in brand management platform supports all types of email marketing campaigns and white-label options. Users can use the custom email templates as well as create new ones depending on their desires using the drag and drop editor.

If you are an Amazon reseller, BigMailer provides specific solutions only for you. Without connecting your Amazon SES account, you can import your contacts or use its email collection forms. From checking bounces, complaints and unsubscribers to email engagement tracking and reporting, BigMailer meets all your needs.

BigMailer offers four different pricing plans that charge based on the number of your contacts. Reach out to them to get more information.

5. Constant Contact

The last mention goes to Constant Contact which is one of the best email marketing software for eCommerce. By using Constant Contact, marketers can create effective email marketing campaigns that meet their business goals. 

Whether running physical stores or digital shops like Shopify stores, email marketing will remain vital. Constant Contact helps users at each stage of their email marketing journey. Creating and designing emails, customizing, segmenting customers, analyzing and reporting email marketing campaign metrics are just some of the benefits the email marketing software offers. 

Constant Contact allows marketers to target new audiences and generate brand awareness by conducting substantial email marketing campaigns. Especially, social media ads, landing pages and website sign-up forms are great ways to seek new customers. Social media ads, particularly Facebook ads is one of the most effective lead generation channels as it targets extremely narrow audiences.

Last but not least, Constant Contact integrates numerous eCommerce platforms to grow your online store better.

Constant Contact provides two different pricing plans that vary between $20 to $45 per month based on the number of contacts.

Wrapping Up: Which is the Best Email Marketing Platform for eCommerce Business Owners?

Every business is unique. So, it will not be fair to point out only one email marketing platform that suits each marketer’s needs. 

We have discussed above the tools that we believe could be the best solution for eCommerce store owners for easing their jobs. Depending on your business core needs and of course budget, you will be the one who has the final say. 

Source: Entireweb